Bookla for iPhone, iPad & iPod touch

1. Object:

• Get to the market of children's media-books under iPhone, iPod touch and iPad

2. Target group:

• Parents
• Children from 0 to 7 years
• Relatives and friends

3. Market research:

• E-books – just text
• Audiobooks – just sound
• Low quality and non-licenced content

Bookla? Bookla! La-La-La!

4. Content: Old Russian National Fairy Tales

• Copy – The original poetry
• Voices – Professional actors
• Images – Quality illustration

5. Technology:

• Universal application (iPhone + iPad)
• Interactive image elements
li>Games

Bookla is a smart book

6. Creative:

• Entertainment – Tree mode of reading: «Listen and watch», «Listen and trumb», «Read it myself»
• Education – All characters and objects in the pictures you can click and watch or listen it's name
• Development – Memory and attention games on the basis of a fairy tale

7. Results:

• App Store Top Grossing – Bookla has become a leader for the few months in App Store Russia
• Life effect – Kids are extatic! Parents are happy!